Nina Mesiranta

Nina Mesiranta is Senior Research Fellow at the Faculty of Management and Business, Tampere University, Finland. She is one of the founding members of the Wastebusters research group. Over the past few years, she has worked in several national and international research projects related to how change agents such as frontrunner households, social media influencers or circular startups engage in the transformation towards more sustainable practices in food waste reduction and sustainable fashion. Her scientific background is in marketing, especially in consumer research, and her research has been published in journals such as Journal of Public Policy and Marketing, International Journal of Consumer Studies, Industrial Marketing Management, and Journal of Cleaner Production. She is also co-editor for the book Food Waste Managemet: Solving the Wicked Problem (Palgrave Macmillan).

Photo: Jonne Renvall, Tampere University